As according to recent developments, as winter sets, the Jammu and Kashmir Tourism Department intends to place two more important tourist sites on par with Pahalgam and Gulmarg ski resorts. This effort aims to attract more people to the area.
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The union territory welcomed 1.62 crore tourists in the first nine months of the year, which was the most in any year during the previous few decades, as was previously reported. Fazl-ul-Haseeb, director of tourism, said that in light of this, extra plans had also been made to handle the season's high demand.
In order to draw visitors from all across the nation to the Kashmir Valley this month, he continued, they are also preparing to move on with two to three roadshows and the Travel and Tourism Fair (TTF). Additionally, he mentioned that this winter, the tourist agency intends to add two picturesque locations for the first time to the existing list of major attractions.
In order to draw more visitors to the Valley, the director stated that events will be held in cooperation with youth services and sports. According to reports, these two additional locations will host the winter carnival, ice city, and other associated activities this winter in addition to Pahalgam and Gulmarg.
Additionally, sources stated that if the other two locations stay open this winter, it will increase tourism in the Valley.
As a result, the hotel industry shares the government's optimism that the valley will see high levels of tourism this winter, and several of them have already announced rate cuts in an effort to draw visitors from beyond the valley.